Analysis Of The Story Little Women - 1829 Words

1. Jo March 2. Jo has a tomboy attitude. She lets her anger get the best of her sometimes. Jo also shows signs of rebellion out of the four girls. 3. Jo will often times let her anger cause her to act out on other people and it ending up in a bad situation. She is very head strong and thinks that she can do things on her own with no help needed. 4. Jo is the main character in Little Women 5. Jo is an important person because the story ‘Little Women’ revolves around her. She has a large part in the story and among the sisters. 1. Meg March 2. Meg is a good girl who loves to help out anyway she can one way is by watching the King children. When Meg gets older she starts to love money, but she unfortunately marries a poor man. That is okay†¦show more content†¦3. Laurie things of the March girls in a very kind perspective. He is very want the best but and for all. 4. Laurie asked Jo to marry him. He is a very goof childhood friend of the March girls. 5. Laurie gives the girls someone to play with when they were younger. He shows the girls what it is like to care for someone. Allison Glaser World Literature May 18, 2017 Mr. Keseman Little Women In December, the March girls Meg, Jo, Amy, and Beth sat at home. They lived with their parents and the family servant, Hannah. The March family used to be very wealthy, but Mr. March lost all of it and had to serve as the Union in the Civil War. He was not going to be home for Christmas and this disappointed the girls. The March’s had very rich neighbors. One of those neighbors was Mr. Laurence had gave the March family a very nice dinner in thankfulness for the nice play they had put on. Jo really enjoyed the food Mr. Laurence had brought the previous night. She wanted to meet Mr. Laurence’s grandson because she wasn’t one who liked to play with girls. Jo was most definitely a tom-boy. One day, Jo was in the attic reading, which was of her most favorite things to do. Meg came up to tell her that they had been invited to a New Year’s Eve party over at Mr. Laurence’s house. Jo didn’t want to go, but she went anyway. She knew no one there and was scared a boy would ask her to dance which she did not one to do. She went to hide and that’s when she met Laurie Laurence, Mr. Laurence’sShow MoreRelatedLiterary Analysis : The Yellow Wallpaper992 Words   |  4 PagesLiterary Analysis: The Yellow Wallpaper In the story The Yellow Wallpaper by Charlotte Perkins Gilman she writes of a woman severely oppressed in her marriage. The women in the story is an open mind individual. John; her husband is a psychologist and thinks that his wife has a mental disorder because of all the free thinking and puts her through the rest cure. Through analysis of the story, we can see that this story displays a creepy tone in order to depict a serious matter at a time when women’sRead MoreTell the Women WeRe Going1034 Words   |  5 PagesTell the women we’re going Analysis of the Raymond Carver short story In my analysis of â€Å"Tell the women we’re going†, I have chosen to write a brief resume of the short story. Afterwards I will analyze the relationship between men and women and discuss how the story relates to the frontier theme, and how the wilderness is depicted. Furthermore I have used the Hollywood model to analyze the short story. I believe that the short story is very suitable to this type of analysis, because his styleRead MoreCharacter Analysis of Jo in Lousia May Alcotts Little Women 626 Words   |  3 PagesBoom, here comes an essay that will blow your mind that you cannot believe. Here in the story Little Women it tells you about how what they went through to get where they are in the modern day of their lives. The topic that we are going to talk about is a character analysis. The deteriorating of character analysis is a reoccurring symbol in Louisa May Alcott’s Little Women. In the book Little Women the role that Jo has is that she is the third oldest sister in the family. The way that JoRead More Women in Sports and Sports Broadcasting Essay584 Words   |  3 PagesWomen in Sports and Sports Broadcasting Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazinesRead MoreSummary Of Girl By Jamaica Kincaid1204 Words   |  5 PagesAn Analysis of Character Representation in Girl Throughout history women have been an oppressed group of individuals and therefore have had to find ways to satisfy society. Women have at times needed to follow particular guidelines in order to maintain standing in society. Jamaica Kincaid’s in her book â€Å"Girl† conveys a mother and daughter to represent particular social issues during post colonialism. In Girl the daughter serves as a representation of what the mother believes to be society’s idealRead MoreNature On Gender Roles : Bloodchild And Its Satirical965 Words   |  4 Pagesand its satirical Nature on gender roles Bloodchild is a science fiction story written first published in 1984. It was written by Octavia butler, an African American woman born in 1947. In her time of life she faced many issues that she reflects on in her writing, like racism, and misogyny. This story is a societal satire about a young boy who struggles to understand his role in life while coming of age. Bloodchild is a story that subtly outlines gender roles, possibly those of her time, these rolesRead MoreSusan Glaspell’s One-Act Play, Trifles: Men Vs Women1190 Words   |  5 Pagesfeminist drama, others the idea of the way small towns deal with issues like murder, still others the gender differences in both the interpretation and analysis of facts surrounding a mysterious crime. In general, the play is based on the murder of a Mr. Wright, and the title of the play comes from the critique from the men of the town, who berate the women for spending time â€Å"worrying over trifles† (Glaspell 918) rather than the case. Ironically, the women’s subjective notions about the case lead to aRead MoreAnalysis of the Little Mermaid Essay1192 Words   |  5 PagesThe Little Mermaid Analysis The Little Mermaid is an example of how woman were seen in society. In the fairy tale, women are characterized by appearance rather than personality by both men and women. The little mermaid mentions â€Å"But if you take my voice, what shall I have left?† (Anderson 226). In this quote, the little mermaid believes that she cannot just be herself to win the prince’s heart. The prince also looks at women the same way because of how he talks to the little mermaid. HeRead MoreKate Chopin s An Hour, And Tillie Olsen s `` The Yellow Wallpaper ``1483 Words   |  6 Pagesof feminism is that women are, and always have been throughout history, treated differently than men by society. Therefore, women are being stripped down of opportunities to their benefit economically, socially, politically, culturally, and several more ways. This essay will highlight and analyze the cultural aspects of feminism from the texts of Kate Chopin’s novel The Awakening, Donald Hallâ₠¬â„¢s â€Å"Feminist Analysis† from Literary and Cultural Theory, Charlotte Gilman’s short story †The Yellow Wallpaper†Read MoreThe Complex Layers Within the Little Mermaid1206 Words   |  5 Pagestales from their original versions to get rid of sexual undertones and horrific violence against innocent characters, injecting their interpretation of Christian morality into the subtext. Laced with various complex layers, the original tale of The Little Mermaid is imbued with poignant cultural meaning. Sirenetta, the young mermaid protagonist, dwells in a kingdom under the sea with her older sisters, but desires to become human after she falls in love with a prince whom she saves from drowning (Brothers

Robert Nardelli s Leadership Style - 1338 Words

When one thinks of the retail giant Home Depot they think of reasonably priced items that will aid them in home improvement projects. In the business world though, the mention of this chain store brings to mind the controversial CEO Robert Nardelli who left an organizational path of destruction upon his departure from the company. Nardelli had an interesting leadership style that bordered on the edge of being considered unethical and was considered by many as not being beneficial for the company overall. By evaluating Robert Nardelli’s leadership style against known leadership theories such as trait, behavioral, situational and contingency theories it is easy to dissect his leadership style and make a final decision as to how ethical he†¦show more content†¦One of the theories that can be used to dissect Nardelli’s role as a leader is the trait theory. Trait theories are based upon the concept that leaders are simply born with a set of traits such as social , personal, and personality traits and also physical characteristics that outline how they are as a leader (Baack, 2012). Nardelli had a good foundation of traits for being a leader but there were some personality traits that kept him from being a great leader. He had a strong desire for setting and achieving goals but his interactions with people, employees and customers alike, were what caused him problems. Robert Nardelli was not known as being a personable individual and tended to focus more on the numbers that the stores were generating rather than the people that were providing those numbers. As a leader it is important to be balanced between the two aspects as you cannot have one without the other. It is impossible to lead people if there is no desire to relate to them and this is the issue that Nardelli was faced with. The profits that an organization is generating can only take you so far; it is the people that need to be the focus first and then one can move on to oth er aspects. Whereas trait theory believed that leadership traits are something and individual is born with, behavioral theory is based on the concept that

Report on International Marketing Management-Samples for Students

Question: Discuss why and how Unilever Bangladesh should standardize or adapt its product (Rexona) in the Chinese Market. Answer: Introduction and Background The battle to balance stewardship and economic growth in the global market environment continues. Over the last decade, China has grown to be an excellent destination for international trade(Philip, et al., 2011, p. 8). New communication strategies have helped most companies go global, and this has increased competition for market internationally. Unilever Bangladesh operates globally in more than 100 countries worldwide. Currently, Unilever delivers more than 400 brands to its markets, China being among them. However, as a consultant of Unilever Bangladesh, there is a need to market the Rexona brand to diversify its market in China given that China has a wider market of consumers (Geppert and Dorrenbacher, 2014, p. 240). Since its inception in 1964, Unilever Bangladesh has attracted a diverse range of customers in the whole globe. International marketing faces numerous challenges, and the company must understand them before launching its newly improved product (Rexona) to the Chines e market (www.unilever.com.bd). There are adverse regulations by the China government, stiff competition from other firms and unpredictable economic downturns just to mention a few(Philip, et al., 2011, p. 400). This report follows two components to achieve the set aims. Foreign market entry is enabled through joint ventures, exporting, franchising, licensing, and turnkey projects. As a consultant of Unilever Bangladesh, franchising will be the primary market entry strategy for the company. The report will examine the policy decision of standardizing the Rexona product in the companys franchise in the context of international product management. The study will also review the benefits possible to occur if the standardizing approach is employed about product management models (Khanna and Palepu, 2010, p. 100). Further, the report will evaluate the benefits of the sales force in marketing Unilever Bangladesh Rexona brand to the Chinese market. An evaluation of the benefits of using sales force in communication mix will also get undertaken. Product Standardization and Adaptation With over 50 years of experience in the market, Unilever Bangladesh (FMCG) connects both directly and indirectly to its consumers. Unilever enjoys a worldwide brand recognition, and this acts as the key driver for success in the Chinese market. In the context of international product development, different policy decisions have been considered by the companys consultant. Why Standardization? Standardization involves the setting of same attributes for a particular product, in this case, Rexona. Over the past decade, the debate on whether to adapt or standardize a new product has received significant attention in international marketing (Lee and Lieberman, 2010, p. 150). Standardization is used due to various reasons as explained below: Leads to Production economies: The standardization of Rexona brand by Unilever would result to better planning and control, improved economies of scale, and proper utilization of the sales workforce at the company in its global market being exploited. Reduction of production costs: The entry into the foreign market (Chinese market) by Unilever significantly reduces the company's production costs due to franchising and the use of joint ventures with other firms. Standardization of the Rexona product would help Unilever lower the cost of production hence increasing profitability (De Mooij, 2013, p. 24). Smooth performance monitoring: Expanding the newly Rexona brand that is standardized regarding quality and price by Unilever to the Chinese market would assist in lowering the unit design expenditures hence gaining a competitive edge over the rivals in the international marketing (Navarro et al., 2010, p. 155). In this report, the decision of whether to use standardization or adaptation strategy is influenced by the external (China) market environment. Different issues such as political, economic, cultural, and social impacts on different markets, hence the strategy to adopt by Unilever at the Chinese market. The management of Unilever Bangladesh needs to adopt the standardization strategy in selling its Rexona brand in China. Impact of PESTEL on Unilever Political-legal environment Unilever has established strategies of tackling the potential political and legal issues in the Chinese market. There are legislations by the government that govern business operations in the Chinese market (Yuksel, 2012, p. 52). The company has enhanced prices control land expatriates employment in a manner that complies with China policies. Economic environment Unilevers marketing operations to China depends on Chinas economy. The success of the company in the marketing of Rexona will depend on the economic growth and stability in the country. Further, the rise of peoples wages in China presents an excellent opportunity for Unilever to make more sales hence profitability (Yuksel, 2012, p. 52). Social environment Sociocultural trends impact on Unilevers marketing strategies in the Chinese market. Unilever needs to modify the Rexona before marketing it in the market to ensure that the brand addresses consumer's interests and demands and that it is not against the Chinese culture, beliefs, and norms. Technological environment The success of an MNC depends on the type of technology used in marketing their products to the target market. The rising business automation in the world requires Unilever to use e-commerce in doing its business. Marketing Rexona over the companys website offers the right opportunity for the company to enter the Chinese market (Yuksel, 2012, p. 52). Ecological Environment Ecological trends have an influence on Unilevers remote environment at China. The effects of the natural environment affect the marketing strategies of the company. The increase in environmental programs complexities in China require Unilever to be socially responsible to attract a wider market. Unilever Bangladesh's food and personal care product success in the global market is substantially associated with the standardization strategy used by the management when selling a new product internationally(Philip, et al., 2011, p. 166). Given that consumers in the market demand adjusted and high quality products, Unilever should ensure a sustained standardization of its Rexona brand that is getting marketed to the China market to suit the consumer culture. Why Adaptation? The adaptation strategy refers to the marketing strategy where a company modifies new products. Most multinational corporations (MNCs) adapt their marketing strategies when going global, even at the international arena where diverse brands of goods are universally prevalent (Moore et al., 2010, p. 161). For example, Unilever markets home care products, fast foods, water purifiers, and personal care products. However, this report focuses on Unilevers marketing strategy to win the Chinese market for its newly modified Rexona. Unilever's adaptation decisions when entering the Chinese market would influence its competitive position and performance over its rivals. Some researchers postulate that adaptation approach is more efficient since consumers vary across cultural differences. For instance, China is a country whose cultural diversity is vast. In the choice of export market variables by the management of the company, the market similarity between Bangladesh and China needs priority. The proper planning and firm Rexona adaptation in the Chinese market add strength to its export performance. Porters Five Forces Competitive rivalry Unilever faces stiff competition from Procter Gamble and McDonalds among other players in the industry. In marketing Rexona at China, Unilever should use aggressive price cuts and marketing campaigns to attract more customers. Supplier power As an MNC, Unilever has various suppliers for its raw materials that manufacture Rexona. The company needs to understand market demand in China and choose that supplier who can offer the right quality. Choosing the right supplier helps in delivering the preferred brand quality in the market (Porter, 2008, p. 33). Buyer power Maintaining the Rexona quality is the key determinant of customer attraction and retention by Unilever in China. The company should target reliable and loyal customers whose purchasing power is unquestionable. Unilever's ability to supply Rexona in the market depends on the number of buyers (Porter, 2008, p. 40). Threat of substitution The likelihood of customers finding an alternative company or product would determine the rate of success for Unilever in marketing Rexona to China. However, the marketing of unique and favorable offers by the company automates success, and this hinders people from outsourcing or finding another dealer. Threat of new entry Unilevers position in the Chinese market depends on other MNCs ability to enter the market. Entry of new companies in the market is a threat to Unilevers Rexona brand, hence the company needs to improve and standardize its product feautures in a manner that attracts the target market (Porter, 2008, p. 28). Benefits of Standardization compared to adapting approach Entering the Chinese market with new marketing strategies will help Unilever maximize its profitability. The decision to standardize the Rexona brand by Unilever will offer the company benefits which could not arise given the adaptation approach is preferred. The potential benefits include: Standardization of the Rexona brand would provide Unilever significant cost advantages such as reduced production costs and increased economies of production. The standardization approach allows for the consistent presentation of brand image worldwide hence attracting choice from many customers in the targetted country as compared to the adaptation approach. Unlike adaptation strategy, using standardization strategy to enter global market enables a firm employ similar advertisement techniques, packages, and presentations hence reducing operations costs. The adoption of standardization approach would help Unilever Bangladesh develop unique global marketing strategies that suit the Chinese market. The Rexona Unilever brand image is associated with diversity, dynamism, and active global lifestyle. The decision by Unilever to use adaptation approach in marketing this product might negatively compromise its identity in the Chinese market. High speed is guaranteed in the implementation of standardization strategy by Unilever since the marketing mix is already known to the marketing sales force of the company. How to Standardize or Adapt? Examination of the standardizing and adapting approach Product standardization across different markets has become a significant issue for managers going global to consider. In 2015, Unilever secured a partnership agreement with the Chinese government that enhanced its collaborative marketing strategies of its new products in the market (Schilke et al., 2009, p. 30). This gives Unilever an edge to thrive in the Chinese market given that the Chinese consumers know its products. The knowing of the quality and the price of Rexona products by consumers necessitates the standardization of the newly modified Rexona in an approach to international marketing. On the other hand, product adaptation approach is increasingly becoming an important factor that marketing managers of global companies consider. Perhaps, product adaptation significantly influences multinational corporations foreign market entry marketing programs. Unilever is an MNC, and international marketing is required in an endeavor to aid market penetration of the newly modified Rexona in the Chinese market. While past research argues that standardization enhances performance in the market, today's research recommends a combination of the two strategies. However, the combination of the two options will be costly to Unilever and hence impossible. Therefore, Unilever Bangladesh needs to consider using standardization approach other than adaptation strategy. This is because standardization is a cheaper plan whose marketing fits all cultures in the market. Further, standardization will offer the company large economies of scale in the market. Standardizing the companys marketing mix and strategy would also help the company save marketing costs in promoting the product to the global arena. Further, the firm would have more competitive prices and high quality product brands that suit both the local and worldwide consumer demands. International product management model Unilever Bangladesh's success in marketing the Rexona brand depends on the skills and innovativeness of the product manager. The advanced technology has made international marketing challenging, complex, and competitive. Unilever should adopt an excellent product management model to enhance competitiveness and sustainability in its Chinese market entry plan. The international product management model to get used by Unilever is: Blackblot product management team model Unilever should train its sales force on strategies of implementing marketing plans. The company should focus on the technological challenges that affect their operations and hinder their success in marketing their product to other foreign markets. Blackblots model will help in transforming product modification and enhance Rexona acceptance in China. International product management principals The marketing of Rexona by Unilever in China will be based on the following product management principals: Understanding the target market: The marketing managers of Unilever must understand the market demands and needs before delivering the Rexona brand in the market. Educate consumers on the product use: Through company websites, it is the responsibility of a product manager of Unilever to inform customers on how to use the product. Making it easy for consumers to use the product grants customers loyalty. Sales Force within Marketing Communication Mix Marketing personnel plays a critical role in the marketing communication mix of a company. While international marketing is a significant trend in the modern business world, the right sales force determines the rate of success that a company would have in its foreign market entry strategies. Why is Sales Force Key? MNCs rely on the sales force in their endeavor to go global (Terpstra et al., 2012, p. 45). There is need to support the sales force by giving them sufficient and appropriate resources to market the companys Rexona in the Chinese market. The different sales force has different talents, skills, and abilities to persuade new markets. For example, the introduction of finger-licking good fare by KFC to China was facilitated by its sales force, and this slogan excited the Chinese consumers. In this regard, there are potential underlying benefits of valuing sales force within the marketing mix of Unilever as discussed below: Potential Benefits of Sales Force in International Markets The global marketplace requires highly innovative and creative sales force to explore. Realizing the marketing success by Unilever Bangladesh is determined by the ability and quality of its sales personnel. The sales force needs to understand different cultures and language for the Chinese customers to persuade them easily to buy Unilevers Rexona product (Chung et al., 2012, p. 80). The potential benefits for Unilever from its sales force in entering the Chinese market include: Sales force lead conversions in the foreign markets: The use of Salesforce by Unilever when selling its modified Rexona brand to China would help in bridging the gap between the consumer demands and the quality of product that meets customer needs. Salesforce would help Unilever advertise the Rexona product to the Chinese market and assist in building on the current awareness that the customers have on the product in the market. Potential business growth: Sales force would assist the company to build customers loyalty to the product getting marketed in the market (Rexona). Consumer loyalty and trust on the companys product would help in increasing sales hence strengthening its position in the Chinese market. There is a potential for the trustworthy customers to recommend Unilever to their colleagues through the online webs and business cards offered to them by the sales force. Customer attraction and retention: Personal selling by the sales force of the company plays a critical role in building a brand reputation to the market. Excellent sales personnel of Unilever creates a long lasting impression on the consumer and hence attracting new customers in the Chinese market (Klug, 2006, p. 10). Provided the sales force of the firm offer after sales services to their consumers when they purchase the Rexona brand, this has a potential impact on customer retention and reduces consumer complaints. Product development and features improvement: Sales force, directly and indirectly, impacts on the development of the product (Rexona) features. The interaction of salespeople with the Chinese customers gives them a chance to collect information regarding the modified product. As a result, the sales personnel take these recommendations to the marketing manager of the company which in turn helps Unilever understand the market demand and offer the right standardized product as required by the consumer (Johnston and Marshall, 2016, p. 88). Potential Benefits of Sales Force in Marketing Communication Mix The marketing communication mix involves the product, price, promotion, and the place combination. When entering international markets, most companies use the components of marketing and communication mix (promotional mix). Unilever's attempt to enter the Chinese market in the commercialization of its Rexona brand requires the use of advertising, public relations, personal selling, and sales promotions. Brand positioning in the international marketing requires proper understanding of the target audience by the company (Jackson and Sorensen, 2015, p. 99). Unilever must involve the 4P's i.e. product, price, place, and promotion when marketing the Rexona product in the Chinese market. However, the last P of the marketing mix- Promotion requires proper coordination and right sales force to connect to the targeted market effectively (Hutt and Speh, 2005, p. 68). The use of the marketing and communication mix when marketing its Rexona products in the global market gives Unilever potential benefits of growth as discussed in every mix below: Sales promotion: The primary role of the sales force in a company is sales promotion. The sales people of Unilever should make the use of premiums, contests, and coupons in the China market and this offers the company potential to attract attention, dramatize offers, stimulate consumer response, provide excellent buying incentives, and boost sagging sales (Ernst et al., 2010, p. 90). The use of sales people in sales promotion is relevant to Unilever when entering the market. With licensing to operate in China, the company has a potential to enhance Rexona brand preferences in the market hence gain a competitive edge. Public relations: The exporting and foreign direct investment (FDI) foreign market entry strategies require public relations back up for a company to thrive in the Chinese market. Sales persons ability to relate well with the target audience will offer the business highly credible and believable sales for its brand. Using sales force would assist Unilever to reach many prospects via other promotional forms at a cheaper expense (De Mooij, 2010, p. 80). Further, public relations offers the sales people many ways of exploiting the newly identified China market through the review of new product features, global news stories on the brand, and sponsorship events. Direct marketing: The use of highly skilled and talented sales force by the company will help Unilever undertake online marketing of Rexona, direct emailing to the acquired clients, and in conducting telephone marketing. Sales forces have the ability to understand customers mood through their interactions experienced in other global markets. Whenever this is a challenge to the company, there is an opportunity to consider sending messages to retailers with special orders (Buckley and Casson, 2010, p. 150). Online and print surveys undertaken by the sales force helps the company in understanding market trends. How is Sales Force Management Key? Foreign market entry requires proper sales force management by the company. The sales force is the most important asset in an organization in its attempt to sell a new product in a foreign market. Sales personnel research and innovate new marketing techniques that help a company enter and thrive in the international market (Terpstra et al., 2012, p. 44). In particular, Unilever's success in entering the Chinese market depends on the firm's ability to manage its sales people. Unilever is focused on managing the talents, culture, skills, and behaviors of its sales force. The first stage of foreign market entry is marketing the product, and this is the key role for sales force in the firm (Craig and Douglas, 2005, p. 100). There is a potential return on investment from the efforts employed by the sales personnel in marketing the Rexona brand to the Chinese market. This necessitates the company to offer a conducive environment and adequate resources to the sales people to enable them to win more markets. The proper sales force management by the company improves their morale and commitment to market the Rexona product in the market. Sales people have a direct relationship with the target audience, and this offers them a perfect opportunity to understand what the market demands before embarking on the venture (Blocker et al., 2012, p. 20). Sales people play a critical role in setting the price for the product since they are the ones distributing samples to the consumers. Unilever must understand that sales people help in optimizing product distribution to the Chinese market and that valuing their input ideas contributes directly to the diversified market and product acceptance in the market. Sales force implementation plan For the sales force to be effective, a well detailted plan of how it will be implemented should be provided. The first step should be planning the integration. This will be possible by definining the objectives that need to be achieved. Recruiting the best person to lead this task force and outlining the tasks tp be performed by the sales force will help in having effective sales force (Mantrala , Raman, 2013). Educating the team will be next step. In this step, the manager should dedicate his/her time on educating the team on what need to be done so as to perform their duties well. The vision and objectives of the team should also be well communicated. The manager also needs to train the sales force so that they can gain all the skills needed for perforance of their tasks. The third step of the implementaion plan should be preparing the data. The manager should clean the data and ensure it is up to date to avoid facing obstacles that related to data that may hinder them from fulfilling their tasks. Determine which data to be to be given to the task force so as to ensure delicate and confidential data is not given to the wrong personell (Johnston, Marshall, 2016). The fourth step will involve transfering data. In this case data will be transferd from the previous marketing platform to the new marketing platform which is sales force. This will involve preparing reports of the movement of the data. It will also involve evaluating the setting to ensure that the data is well configured so as to ensure its security. Tracking the progress of the plan will be the fifth step. In this step, the manager wants to ensure that every activity is happening according to the plan. This stage requires alot of feedback from the involved stakeholders. The sixth and last step will be to update and communicate to the to the task force( Buttle, Ang, Iriana, 2010). From the feedback provided in the previous step, the sales force team should be updated on what changes need to be done. This will help to correct the deviations encountered so that the plan can work well and achieve the desired goals and objectives. Conclusion The main aim of this report was investigating the extent over which multinational corporations (MNCs) standardize or adapt a product brand when going global. The study selected Unilever Bangladeshs (FMCG) Rexona product to advise the company on why and how to market the modified brand to the Chinese market. In order to fulfill the objectives of the report, the extent of which Unilever can adapt or standardize its Rexona brand, and the importance of sales force in the marketing of the product at the global market has been discussed. The study concludes that Unilever should standardize its product when marketing it internationally, in particular to China given its immense benefits, unlike the adaption strategy. Further, the report concludes that Unilever should value the input of its sales force when marketing the new product in the international market since this plays a critical role in product success and sales growth in the global market. Bibliography Buttle, F., Ang, L., Iriana, R. (2006). Sales force automation: review, critique, research agenda. International Journal of Management Reviews, 8(4), 213-231. Blocker, C.P., Cannon, J.P., Panagopoulos, N.G. and Sager, J.K., 2012. The role of the sales force in value creation and appropriation: New directions for research.Journal of Personal Selling Sales Management,32(1), pp.15-27. Buckley, P.J., and Casson, M., 2010. Models of the multinational enterprise. In The Multinational Enterprise Revisited(pp. 147-176). Palgrave Macmillan UK. Chung, H.F., Lu Wang, C. and Huang, P.H., 2012. A contingency approach to international marketing strategy and decision-making structure among exporting firms.International Marketing Review,29(1), pp.54-87. Craig, C.S. and Douglas, S.P., 2005.International marketing research. Chichester: John Wiley Sons. De Mooij, M., 2010.Consumer behavior and culture: Consequences for global marketing and advertising. Sage. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Ernst, H., Hoyer, W.D., and Rbsaamen, C., 2010. Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing,74(5), pp.80-92. Filipe Lages, L., Lus Abrantes, J. and Raquel Lages, C., 2008. The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets.International Marketing Review,25(5), pp.584-600. Geppert, M. and Dorrenbacher, C., 2014. Politics and power within multinational corporations: Mainstream studies, emerging critical approaches and suggestions for future research.International Journal of Management Reviews,16(2), pp.226-244. Griffith, D.A., 2010. Understanding multi-level institutional convergence effects on international market segments and global marketing strategy.Journal of World Business,45(1), pp.59-67. Hutt, M.D. and Speh, T.W., 2005. Edition: Business Marketing Management.South-Western Publishing Company. Jackson, R. and Sorensen, G., 2015.Introduction to international relations: theories and approaches. Oxford university press. Johnston, M.W., and Marshall, G.W., 2016. Sales force management: Leadership, innovation, technology. Routledge. Khanna, T. and Palepu, K.G., 2010.Winning in emerging markets: A road map for strategy and execution. Harvard Business Press. Klug, A., 2006.Theories of international trade. Routledge. Lee, G.K. and Lieberman, M.B., 2010. Acquisition vs. internal development as modes of market entry.Strategic Management Journal,31(2), pp.140-158. Mantrala, L. K., Raman, K. (1990). Analysis of a sales force incentive plan for accurate sales forecasting and performance. International Journal of Research in Marketing, 7(2-3), 189-202. Meissner, H.G., 2012.Strategic international marketing. Springer Science Business Media. Moore, C.M., Doherty, A.M. and Doyle, S.A., 2010. Flagship stores as a market entry method: the perspective of luxury fashion retailing.European Journal of Marketing,44(1/2), pp.139-161. Navarro, A., Losada, F., Ruzo, E. and Dez, J.A., 2010. Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance.Journal of world business,45(1), pp.49-58. Philip, C. R., Mary, G. C. John, G. L., 2011. International Marketing. 15th ed. New York: McGraw-Hill/Irwin. Porter, M.E., 2008. The five competitive forces that shape strategy.Harvard business review,86(1), pp.25-40. Schilke, O., Reimann, M., and Thomas, J.S., 2009. When does international marketing standardization matter to firm performance?. Journal of International Marketing,17(4), pp.24-46. Shoham, A., Brencic, M.M., Virant, V., and Ruvio, A., 2008. International standardization of channel management and its behavioral and performance outcomes. Journal of International Marketing,16(2), pp.120-151. Terpstra, V., Foley, J. and Sarathy, R., 2012.International marketing. Naper Press. www.unilever.com.bd Yksel, ?., 2012. Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), p.52

Is the Bible divinely inspired Essay Example

Is the Bible divinely inspired Essay To say that the Bible is divinely inspired is suggesting that people who were given supernatural influence from God wrote it. Its different from believing the Bible is just the word of man. It is as if God puts words into peoples heads and they transfer them to paper. This is the literal view of the Bible; people who look at the Bible in this light take everyone as completely genuine and significant. Simply by reading the Bible it would seem that this doesnt make sense, as in the Bible there are mistakes. In the Bible there are some statements that seem extreme or out of place these would more than likely be considered as mistakes. If however God were perfect, which he is considered by Christians to be, then surely these mistakes would not exist.However the Bible is of cause said to be the word of God, so without taking this quite so literally it must have been inspired in some way. There is a big difference between something that is divinely inspired and something that is simply ins pired. Much of the Bible was written at the time Jesus walked the Earth so many people who saw Jesus were undoubtedly influenced by him and would write down all they new about him. They may not have been directly influenced by the divine (God), but they were inspired by what they saw of his son on Earth.This would seem more logical and would go some way to explaining the mistakes found in the Bible. This is like the view the Conservative Christians would take on the Bible. They realise the Bible is inspired by God but look at the mistakes and change in time to realise that it cant be the genuine word from God. Unlike the Literal view the conservative view allows some space for the individual to interpret what they think a passage is trying to convey. Literal believers accept every word to be exact and try to follow what it says, as it is what God says. This has its downfalls though, as some areas of the Bible contradict each other.The easiest example of this would be the creation st ory, the Bible contains two different accounts, and literalists would though state that one is simply an interpretation of the other. Different people look at the Bible differently, and so some do consider it to be the genuine word from God. On the other hand some would take a much more liberal view, they believe the books are influenced by their others own lives rather than by direct influence from God. These believers would still believe that God influenced the Bible, but not by directly communicating with the authors. These Christians would agree that Jesus life on Earth heavily influenced what was written down.Despite some people taking the Bible literally, and others seeing it as more of an account about God, there are some people who chose to accept some parts yet not others. This viewpoint is popular amongst Catholic Christians; they allow decisions on what passages mean to be made by the Church, usually via the Pope. This doesnt allow the individual to simply do what they fe el the Bible is telling them to do.Personally I think the conservative view is the best way to approach the Bible, it must be given authority yet we must also accept there are errors in its text.It really is the main evidence, which gives an account of Jesus life and also a description of what God is and what he does. To me although the thought of the Bible being divinely inspired seems comforting, it doesnt seem realistic. Even simple questions seem to suggest against God inspiring the Bible such as, why have so many authors if it all came from one being?Christians should read the Bible as a book which was written when God related closer with humans, and accept that communication and language have changed greatly since, hence the fact that some stories some misplaced in the modern version of the Bible. It isnt possible to rule out the Bible being divinely inspired but it seems logical for it to have been about God rather than by God.I would agree there are parts of the Bible were p rophets have been spoken to by God and have wrote down their revelation, but we cant treat the entire book in this way. Is the Bible divinely inspired Essay Example Is the Bible divinely inspired Essay To say that the Bible is divinely inspired is suggesting that people who were given supernatural influence from God wrote it. Its different from believing the Bible is just the word of man. It is as if God puts words into peoples heads and they transfer them to paper. This is the literal view of the Bible; people who look at the Bible in this light take everyone as completely genuine and significant. Simply by reading the Bible it would seem that this doesnt make sense, as in the Bible there are mistakes. In the Bible there are some statements that seem extreme or out of place these would more than likely be considered as mistakes. If however God were perfect, which he is considered by Christians to be, then surely these mistakes would not exist.However the Bible is of cause said to be the word of God, so without taking this quite so literally it must have been inspired in some way. There is a big difference between something that is divinely inspired and something that is simply ins pired. Much of the Bible was written at the time Jesus walked the Earth so many people who saw Jesus were undoubtedly influenced by him and would write down all they new about him. They may not have been directly influenced by the divine (God), but they were inspired by what they saw of his son on Earth.This would seem more logical and would go some way to explaining the mistakes found in the Bible. This is like the view the Conservative Christians would take on the Bible. They realise the Bible is inspired by God but look at the mistakes and change in time to realise that it cant be the genuine word from God. Unlike the Literal view the conservative view allows some space for the individual to interpret what they think a passage is trying to convey. Literal believers accept every word to be exact and try to follow what it says, as it is what God says. This has its downfalls though, as some areas of the Bible contradict each other.The easiest example of this would be the creation st ory, the Bible contains two different accounts, and literalists would though state that one is simply an interpretation of the other. Different people look at the Bible differently, and so some do consider it to be the genuine word from God. On the other hand some would take a much more liberal view, they believe the books are influenced by their others own lives rather than by direct influence from God. These believers would still believe that God influenced the Bible, but not by directly communicating with the authors. These Christians would agree that Jesus life on Earth heavily influenced what was written down.Despite some people taking the Bible literally, and others seeing it as more of an account about God, there are some people who chose to accept some parts yet not others. This viewpoint is popular amongst Catholic Christians; they allow decisions on what passages mean to be made by the Church, usually via the Pope. This doesnt allow the individual to simply do what they fe el the Bible is telling them to do.Personally I think the conservative view is the best way to approach the Bible, it must be given authority yet we must also accept there are errors in its text.It really is the main evidence, which gives an account of Jesus life and also a description of what God is and what he does. To me although the thought of the Bible being divinely inspired seems comforting, it doesnt seem realistic. Even simple questions seem to suggest against God inspiring the Bible such as, why have so many authors if it all came from one being?Christians should read the Bible as a book which was written when God related closer with humans, and accept that communication and language have changed greatly since, hence the fact that some stories some misplaced in the modern version of the Bible. It isnt possible to rule out the Bible being divinely inspired but it seems logical for it to have been about God rather than by God.I would agree there are parts of the Bible were p rophets have been spoken to by God and have wrote down their revelation, but we cant treat the entire book in this way.